Thursday, February 24, 2005

Remember when Krispy Kreme was flying high?

Remember when everyone raved about the runaway success of Krispy Kreme donuts and everyone wanted to buy stock in it (as well as buying their donuts?). And now Krispy Kreme is under investigation by the feds, possibly for accounting issues although the feds have not given a reason as of yet. Krispy Kreme has really struggled as of late, at least partially due to the low carb craze. Its hard to believe that shares in Krispy Kreme, as high as almost $50 in the fall of 2003, are trading under $6 now. That kind of fall from grace reminds me of another food company that went from darling to has been, Boston Market (or Boston Chicken as it was known back then). Stock price info also courtesy of Yahoo.com.

Read the article here:
http://news.yahoo.com/news?tmpl=story&u=/ap/20050224/ap_on_bi_ge/krispy_kreme_investigation

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